What is web design?

With the ever increasing advancement of technology, nowadays, advertising through old methods has faded and it’s been replaced with more popular online commercials and content optimization. Web design is considered to be a requirement for any short or long-term digital marketing plan. Web design, is in fact a combination of creativity, innovation, science and experience, which can be coordinated with graphics to beautify the appearance of any web page.

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The importance of web design

Hundreds of websites are designed daily, many of which belong to your competitors. So, the uniqueness of your website’s aesthetics is what sets you apart from every other regular website and gives you an edge over competing businesses. The more structured the website and the better the visual graphics, the more functioning and attractive it will be for your audience. Of course, there are other technical matters that are deemed to be very important in the process of professional website design but at first glance, the overall design and graphics of a website are what capture the eyes of your target audience.

Types of web design


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Corporate web design

Corporate sites are designed based on the employer’s taste and the company’s goal to attract more visitors. To finalize this process, visitors need to be converted into customers. The company’s website will act as a catalog of your best products or services. Corporate websites can be used as tools to increase the credibility of your business.

Ecommerce web design

With the advent of ecommerce, most stores today have online platforms which give customers access to reliable payment plans. A well-designed online store has its products arranged in the best way possible and therefore, provides an easier shopping experience for the customers. With the rapid growth of online stores, the costumers’ desire to take on online shopping has also increased. As long as they feel you are trust worthy, they’d much rather shop from the comfort of their own homes. If you want to get ahead of the competition, it is necessary that you own an ecommerce website that pertains to your audience.

Web design with Amina Group

Although transitioning from the traditional ways of sales to the new ecommerce market might seem like a lot of work, there’s nothing to be worried about. Now that you are familiar with the value of online marketing, all you need to do is figure out how to enter the digital world and surpass your competitors.

In order to achieve this goal, Amina Group will provide a reliable platform and a well thought out action plan for you.

Amina Group consists of a professional and experienced team who specialize in web design and search engine optimization (SEO). This group has been active in the field of digital marketing since 1998 and will guarantee its customers their desired website that is in harmony with SEO parameters.

Amina’s strategies for professional web design

Keeping up to date with the latest digital trends

Amina’s team pursues the process of web design in accordance with the latest global standards and online trends. The algorithms of different search engines especially Google must be taken into consideration while building a credible website. In addition, your content and format must be optimized based on SEO strategies.

Utilizing great graphics

Harmony of colors, high quality imagery and placement of content on different web pages are what graphic designers specialize in. Every reputable digital marketing agency makes great use of the services that their graphics department provides. The graphic designers at Amina prioritize bringing your vision to life while advising you on what works best for your line of business visually.

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Responsive design

In addition to computers, your web pages must also render well on other electronic devices such as smart phones, tablets, etc. with the increasing use of mobile phones by internet users all over the world, it only makes sense for each web design to be adjustable to different types of screens.

It is important to note that more than 50% of internet users visit web pages via cell phones or tablets.

A responsive design makes for a better user experience by taking away the need for additional zooms and scrolls.

Site speed

Another important thing that needs to be paid great attention to is site speed. The lighter the content of the site and the lower the number of the requests, the faster the website will function.

An important criteria of internal SEO is the loading speed of the website. Fast loading time will result in the usability and therefore, popularity of a website.

The impact of web design on businesses

Having a website in today’s digital world is a must, whether you are an owner of a small or large business. Many business owners are still using traditional methods to increase their sales while the majority of customers are spending most of their time on the internet. For these group of clients, a website will act as an online office that provides them with their needed information and other forms of services 24/7. Utilizing the options that an online presence offers is the best way to win over new customers

Web design costs

The cost of web design for each site is different. These differences are determined based on the client’s vision for their website, the services they require and their preferred CMS.

Naturally, a customized website that is unique to your brand is going to cost more than a regular website.