What is SEO/search engine optimization?
The term SEO refers to the steps taken to help a website rank higher on different search engines such as Google, Yahoo, Bing, etc. today, some experts use the term search experience optimization instead, which means optimizing the user experience of your visitors. This will help you align with google algorithms and reach your business objectives, whatever they might be.
What is the main purpose of SEO or search engine optimization?
The methods of SEO are aimed at improving a website’s ranking, so the main purposes of this process are as follows:
- Creating a larger target audience
- Getting higher rankings on various search engines
In order to achieve these seemingly simple goals, you need to trust your business with experts who know the tricks of SEO in and out. Only in this way, you will be able to get organic search results in the shortest time possible.
The value of SEO
In recent years, with the advent of digital marketing methods, most companies have expanded their traditional businesses to include online sales. It is clear that a website has the capability to act as a sales representative in the virtual space and bring about financial gain.
A company benefits from a website’s user experience when they have the graphics, body and the content of the website properly optimized.
If you are able to gain the trust of your audience, you can take a positive step toward converting them into loyal customers of your products and services.
Kinds of search engine optimization
On-page SEO includes optimizing anything within each of your web pages. On-page SEO refers to the content and HTML source code of a page.
Off-page SEO refers to activities that have the potential to affect your rankings in a positive way. These activities are carried out outside of your website. Utilizing social media and external links are two of the most common examples of Off-page SEO.
White Hat SEO
White Hat SEO is using techniques and strategies that are considered to be acceptable by different search engines. This is also called ethical SEO.
Black Hat SEO
Black Hat SEO is increasing a website’s ranking by going against search engine guidelines. These unethical tactics often end in a penalty from the search engines you attempted to trick.
How to promote a website?
Getting on the first page of Google is the final goal of every person who has an online business. Achieving this goal equates :getting more views and increasing your sales percentage. This process comes with solutions that are mentioned below
Create good, comprehensive content
In general, content is the foundation of a website. A website that does not have the right content cannot be optimized. The right content is identified as being accurate, comprehensive, creative and consistent. In order to rank higher on search engines, it is essential to invest your time and money to have different forms of content created with attention to SEO standards.
Put yourself in the user’s shoes
Put yourself in the shoes of your potential customers and ask yourself “what would I be looking for if I was faced with this problem?” in the next step, experts of the field hypothesize possible answers and plans from different angles. In addition to Google, your content must be likable for your core audience. Using platforms like Google Trends will help you get to know your audience based on the country they are from. To increase the number of visits, put yourself in the place of the user and use Google Trends to find the words that users search the most and try to use those same words in your texts.
According to Google’s regulations, anything that contains copied content and is detected by Google bots is not approved and reduces the site’s ranking. For this reason, it is recommended that the content of the site be unique and that you take the time needed to prepare the appropriate content.
Use questions as titles
According to the statistics, any form of content with a question for its title has more visits and tends to be accepted by users more often.
Try to keep the site alive by updating your content consistently or making small changes in it, because Google puts great emphasis on new forms of content.
Use videos, podcasts and pictures
The use of quality videos, related pictures and educational podcasts also plays an important role in promoting a website.
Internal and external links
Internal and external links are hyperlinks that direct your readers to content that is either within or outside of the website. These two kinds of links boost your rankings in Google’s search results effectively.
Site speed is considered to be a ranking factor. If the amount of time that it takes for your web page to load is disappointing to your audience, they are less likely to visit your website again.
SEO experts from different departments must put their collaborative effort on your project. SEO services require patience. It takes from 1 to about 6 months to get solid SEO results.
SEO services at Amina Group
- Regular updates
- Increasing site speed
- Professional branding
- Creating quality content
- Attracting new customers
- Analyzing competing companies
- Providing suitable SEO programs
- Website support and maintenance
- Reliable Search engine optimization strategies
- Fixing the site’s technical issues from the ground up
Advantages of an optimized website
According to statistics, more than 85% of websites are visited through different search engines.
Undoubtedly, the most important way to rank higher and increase website traffic, especially on Google, is SEO and website optimization. Site optimization is the most important when you are putting more focus on meeting the needs of your audience and visitors.
When you pay more attention to your target audience and try to meet their needs, you have the chance to convert them from visitors into loyal costumers. At the same time, implementing SEO strategies alone is not enough. In this process you will also be needing the expertise and experience of a team of professionals.
Amina group which has been successfully active in the field of web design and search engine optimization since 1998 is ready to offer you cost-efficient quality services that guarantee website growth.