SEO

What is SEO/search engine optimization?

The term SEO refers to the steps taken to help a website rank higher on search engines such as Google, Yahoo, Bing, etc. Today, some experts use the term search experience optimization instead, which means optimizing the user experience of the visitors. This will help the website align with google algorithms and reach the business objectives.

What is the main purpose of SEO or search engine optimization?

The methods of SEO are aimed to improve website’s ranking, so the 2 main purposes of this process are as follows:

• Creating a larger target audience
• Getting higher ranking on various search engines

In order to achieve these seemingly simple goals, managers need to trust SEO experts who know the tricks in and out. Only in this way, they will be able to get organic search result in the shortest time possible.

The value of SEO

In recent years, with the advent of digital marketing methods, many companies have added online sales to their traditional business methods. It is clear that a website has the capability to act as a sales representative in a virtual space and bring in more customers to the business.
A company benefits from a website user experience when it the graphics, body and content are properly optimized.
Once the website is able to gain the trust of the business target audience, it can take a positive step toward converting them into loyal customers of the products and services.

Kinds of search engine optimization

On-page SEO

On-page SEO includes optimizing anything within each of the website web pages. On-page SEO refers to the content and HTML source code of a page.

Off-page SEO

Off-page SEO refers to the activities which have the potential to affect website ranking in a positive way. These activities are carried out outside of the website. Utilizing social media and external links are two of the most common examples of Off-page SEO.

White Hat SEO

White Hat SEO is the techniques and strategies which are considered to be acceptable by different search engines. This is also called ethical SEO.

Black Hat SEO

Black Hat SEO is increasing a website ranking by going against search engine guidelines. These unethical tactics often end in a penalty from the search engines that are attempted to be tricked.

 How to promote a website?

Getting on the first page of Google is the final goal of every website. Achieving this goal equates getting more views and increasing sales percentage. This process comes with solutions that are mentioned below:

Create good, comprehensive content

In general, content is the foundation of a website. A website that does not have the right content will not be optimized. The right content is identified as being accurate, comprehensive, creative and consistent. In order to rank higher on search engines, it is essential to invest time and resources to have different forms of content created with attention to SEO standards.

Put yourself in the user’s shoes

Put yourself in the shoes of your potential customers and ask yourself “what would I be looking for if I was faced with this problem?”. In the next step, experts of the field hypothesize possible answers and plans from different angles. In addition to Google, the content must be likable for the core audiences. Using platforms like Google Trends will help the business get to know its audience based on the country they are from. To increase the number of visits, put yourself in the place of the user and use Google Trends to find the right words and phrases that users search the most and try to use those same words in content.

Don’t copy

According to Google regulations, any copy content is not approved and will decrease website ranking. For this reason, it is recommended that the content of the site be unique and that experts take the time needed to prepare the appropriate content.

Use questions as titles

According to the statistics, any form of content with a question for its title has more visits and tends to be accepted by users more often.

Update consistently

Try to keep the site alive by updating the content consistently or make small changes in it, because Google puts great emphasis on new forms of content.

Use videos, podcasts and pictures

The use of quality videos, related pictures and educational podcasts also plays an important role in promoting a website.

Internal and external links

Internal and external links are hyperlinks that direct the readers to content that is either within or outside of the website. These two kinds of links boost rankings in Google search results effectively.

Site speed

Site speed is considered to be a ranking factor. If the amount of time that it takes for the web page to load is disappointing to the audience, they are less likely to visit the website again.

Team work

SEO experts from different departments must put their collaborative effort on the project. SEO services require patience. It takes from 1 to about 6 months to get solid SEO results.

SEO services at Amina Group

• Regular updates
• Optimizing site speed
• Professional branding
• Creating quality content
• Attracting new customers
• Analyzing competing companies
• Providing suitable SEO programs
• Website support and maintenance
• Reliable Search engine optimization strategies
• Fixing the site technical issues from the ground up

Advantages of an optimized website

According to statistics, more than 85% of websites are visited through different search engines.
Undoubtedly, the most important way to rank higher and increase website traffic, especially on Google, is SEO and website optimization.

Site optimization is important when more focus is being put on meeting the needs of target audience and visitors.
When more attention is paid to the target audience and their needs, the chance of converting them from visitors to loyal customers will be increased. At the same time, implementing SEO strategies alone is not enough. In this process the help of expertise and experienced professional team is also needed.

Amina Group has been successfully active in the field of web design and search engine optimization since 1998 is ready to offer businesses cost-efficient quality services that guarantee website growth which will lead them to business grow as well.