What is branding?
Branding is the process of giving identity and meaning to a certain organization or company and their products and services. Branding helps to set your products and services apart from the competition. This will make your customers remember and recognize your brand more easily. Branding today entails much more than designing a unique logo. It is what gives your business a voice to reach your target audience all over the world.
The Importance of Branding
Here are some of the most important reasons why branding should be taken seriously:
- It is effective in generating future business.
- It will ensure a consistent brand experience for the clients.
- The right branding makes the company name recognizable.
- it enables business owners to control how their target costumers perceive the business.
- it gives you the chance to acquire and retain clients at a lower cost.
- it will create a positive impression of the business among its customers.
- It will enable you to foster an emotional bond with the audience and therefore, convert them into loyal customers.
- By giving your company more leverage in whatever industry it is you’re in, branding can increase your business value.
- By establishing the ways in which your products or services are different, branding helps to give you an edge over
- competing companies.
The Importance of Branding in Ecommerce
Ideally it is best to have your branding strategy ready before you launch an online store. Branding helps to align your online shop with your customers’ expectations. This will result in a sense of familiarity and trust in your clients which are considered to be integral to every online business and ecommerce venture.
How to Create a Brand
Below, are the steps a marketing or branding agency takes to cultivate a brand unique to your business:
Determining your target audience
The first step in creating an impactful brand is to figure out exactly whom you are trying to speak to. It is important to gain deep insight into your target market in the very beginning because your clients have the ability to affect your business decisions down the line.
Establishing your mission statement
A mission statement gives your target audience an idea of your brand’s purpose, objectives and future plans. This statement explains why your business exists and why people should care about your services.
Defining your brand’s values and personality
Defining the values that make your company unique comes next. By creating a list of benefits and qualities that set your business apart from competing companies, you are given a recognizable, likeable personality.
Choosing the logo and overall look of your brand
The visual design of your brand consists of your logo, typography (fonts), iconography and color palette. It is important for whoever does your branding to reflect your brand’s message in your creative logo and the overall look of your brand.
Developing your brand’s voice
Your written content including your brand story, educational articles and social media posts are designed to familiarize your audience with the sound of your voice. A brand’s tone of voice must be reliable, entertaining and most importantly consistent.
Applying your branding across your business
Integrating your brand throughout every inch of your business is the last step. The most important examples include your website and various social media platforms. This is where digital branding comes in.
What is Digital Branding?
Digital branding puts focus on the online presence of your company or organization. With the increasing popularity of online platforms, digital branding has now become a necessity for every successful business. It is the process of building a brand through websites, social media, apps and much more.
Benefits of digital branding
- Digital branding is cost-efficient.
- It gives you the sort of exposure that money simply can’t buy.
- it enables you to reach a mass audience in a short amount of time.
- Digital branding gives you the opportunity to spread the word fast or even go viral.
- Most of your customers learn about your brand and its services through your website.
- Successful digital branding facilitates communication between customers and brand representatives.
- Digital marketing targets your potential customers through frequently used platforms such as Facebook, Instagram, Twitter, etc.
Components of Successful Digital Branding
Website
Googling your website is the first thing your potential customers do. A good website is well-designed and easy to navigate. It is best to make your brand’s essential info stand out.
Brand messaging
Brand messaging is communicating what your company has to say to your online audience.
SEO
Search engine optimization ensures that your brand’s information is easy to access by helping your website to appear as one of the top search results.
Social media
By tailoring each social media post to the platform on which it appears and your brand’s demographic, digital branding enables you to reach millions of people.
Email marketing
Sending mass emails containing engaging messages has proven to be an effective marketing method.
Online advertising
Marketing products in the online scene takes place through a couple of different ways. Most important online ads include: search engine ads, social media ads, display ads, mobile feed ads, etc.
Content marketing
This method of marketing engages your audience through articles, photos, videos, podcasts, etc.
Create an impactful brand with the help of experts at Amina Group
Amina Group is a digital marketing agency that is made up of young professional experts that specialize in branding, SEO and web design. Amina has been providing quality services to business owners since 1998. To gain more insight into how branding looks for your business, contact Amina’s highly experienced consultants through our customer portal.